{"id":501,"date":"2025-06-20T14:06:02","date_gmt":"2025-06-20T14:06:02","guid":{"rendered":"https:\/\/www.wecarefilmfest.org\/?page_id=501"},"modified":"2025-06-20T14:37:20","modified_gmt":"2025-06-20T14:37:20","slug":"report-of-we-care-film-festival-2022","status":"publish","type":"page","link":"https:\/\/www.wecarefilmfest.org\/index.php\/awards-and-events\/report-of-we-care-film-festival-2022\/","title":{"rendered":"REPORT OF WE CARE FILM FESTIVAL-2022"},"content":{"rendered":"

REPORT OF WE CARE FILM FESTIVAL<\/strong><\/p>\n

15-16 November 2022<\/strong><\/p>\n

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\"\"<\/a>Brotherhood in collaboration with the Apeejay Institute of Mass Communication (AIMC) in Dwarka was buzzing with enthusiasm on a winter morning as students and faculty members gathered to celebrate the much awaited two-day International We Care Film Festival. Themed on \u2018Issue of Disability\u2019,\u00a0 the annual fest is organised in in association with UNESCO, and UN Information Centre.<\/p>\n

\"\"<\/a>This annual festival endeavours to throw the spotlight on the heroism and struggle of specially-abled people around the globe, and to acknowledge their special abilities. Through this festival, AIMC honours the courage and tenacity of millions of specially-abled people around the globe. It aspires to throw the spotlight on the heroism and struggle of differently-abled people, and acknowledge their special abilities.<\/p>\n

The 13th edition of this\u00a0annual film festival<\/a>\u00a0commenced on an auspicious note with the lighting of the lamp to evoke the blessings of the Almighty. This was followed by singing of the national anthem along with a video of the national anthem in sign language, featuring Amitabh Bachchan and\u00a0 children with disabilities, playing simultaneously on the screen. The concept of the national anthem in sign language was the brainchild of Mr. Satish Kapoor, Founding President \u2013 Brotherhood and Festival Director, who was present at the occasion.<\/p>\n

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\"\"<\/a>In his address to the audience, Mr. Kapoor, he highlighted the importance of organising this globally recognised film festival with an aim to create awareness about\u00a0disability<\/a>\u00a0issues through the medium of films. \u201cIt is to foster integration in society by spreading the message of ability,\u201d he added.<\/p>\n

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\"\"<\/a>In addition, the other dignitaries present during the inaugural ceremony included Dr. Hemlata, Deputy Director, National Centre for Disability Studies, IGNOU, Ms Reena Charles, Educationist and Social Activities, Ek Ehsaas Foundation (EEF), Prof. Sanjay Ahirwal, Dean, School of Journalism and Mass Communication, Apeejay Stya University, Prof. Ashok Ogra, Founder Director and Advisor of AIMC, Prof Sajal Mukherjee, Director, AIMC, Dr. Alka Munjal, Director of ASM, Dr. R P Hooda, Emeritus Professor, ASM, Dr Etinder Pal, Deputy Director, ASM, and Mr. Nagender Shandliya is AGM, Finance and Accounts, Apeejay Education.<\/p>\n

\"\"<\/a>The key coordinators of this event are PG Diploma students of Corporate Communication and Event Management of AIMC under the able guidance of Dr Pijush Dutta, Professor and Programme Director, Naveen Gautam, Associate Professor, Prof. Mudita Raj and Prof. Ankit Kumar Malyan of AIMC.<\/p>\n

Welcoming the esteemed guests and members of the Ashish Foundation, Prof Sajal Mukherjee in his address said, \u201cWe as a Mass Communication Institute are proud to have initiated and continued the conversation on \u2018the issue of disability\u2019 for the last 13 years. Our aim is to spread awareness and sensitise young impressionable minds through the medium of films and various discussions related to this theme.\u201d He was glad to witness the enthusiastic participation of students from various other universities and institutes such as Bharati Vidyapeeth, SGT University, JIMS Rohini, Maharaja Agrasen College, Apeejay Stya University, Apeejay School of Management along with\u00a0AIMC<\/a>.<\/p>\n

\"\"<\/a>Further, the Guest of Honour, Dr. Hemlata in her speech expressed her joy to collaborate with Apeejay Education. She narrated about her meeting with Mrs. Sushma Paul Berlia, Co-promoter and President, Apeejay Stya & Svran Group, and how they brainstormed innovative ways to practice disability inclusion in every school and higher ed institute of Apeejay Education. Dr. Hemlata emphasised, \u201cIt\u2019s imperative to bring disability inclusion to the mainstream. People with disabilities are part of the society.\u00a0 But there are hardly any chapters in the book that teach students about disability and their contribution to this society. Thus, to practice inclusion, it\u2019s really important to sensitise each individual of this society. It\u2019s important to empathise with people with disabilities and look at them as an individual first.\u201d<\/p>\n

\"\"<\/a>Reiterating a similar message like Dr. Hemlata, Prof. Sanjay Ahirwal mentioned, \u201cWe need to sensitise society and learn how to be more humane. As a society, we sometimes fail to acknowledge the presence of these specially-abled people among us. That\u2019s sad.\u201d He also referred to the beautiful movies such as Koshish and Taare Zameen Par that focus on different issues of disability.<\/p>\n

\"\"<\/a>Prof. Ashok Ogra also added, \u201cAt\u00a0AIMC<\/a>, we nurture young minds and talent. International We Care Film Festival is also one such initiative that gives students an opportunity to interact with national and international award-winning films and develop empathy towards the differently abled.\u201d<\/p>\n

\"\"<\/a>As part of the festival, many award-winning Indian and international films like Here, Fish & I, Butterfly Circus, Cutting the Pain, Dark, to name a few, were screened.<\/p>\n

Adding glamour to this two-day festival, specially-abled children from Ashish Foundation showcased a mesmerising fashion show that won the hearts of the audience, who gave a standing applause.<\/p>\n

The festival also showcases a photography and painting exhibition on the same theme.<\/p>\n

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 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

REPORT OF WE CARE FILM FESTIVAL 15-16 November 2022   Brotherhood in collaboration with the Apeejay Institute of Mass Communication (AIMC) in Dwarka was buzzing with enthusiasm on a winter morning as students and faculty members gathered to celebrate the much awaited two-day International We Care Film Festival. Themed on\u2026<\/p>\n

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